How Do You Choose the Right Display Stand for Your Event?
The choice of your display stand is crucial in determining the first impression on your audience. As an exhibitor, you have a very short amount of time—merely 3 to 4 seconds—before they decide whether they should stop at your booth and invest their time to learn about your products and services. Display stands play a major role in capturing the attention of your audience, showing what your brand has to offer, and giving you a chance to stand out from your competitors. In this guide, we'll discuss key factors to consider when choosing the right display stand for your event.
Define Your Objectives.
Before choosing the best banner display stand, the first step to take is to define your objectives for the event. You need to evaluate what you want to convey through your banner and what's going to be your priority. Do you aim to increase brand awareness, generate leads, promote specific products or services, or engage with attendees? For instance, if you want to gain quick attention from your customers, you can have a teardrop banner that features a unique teardrop shape with your message on it. Whatever your aim is, understanding your goals can set you apart from your competitors and help you determine the display stand that truly meets your needs.
Choose the right type of display stand.
Knowing that there are different types of banner stands can help you make the right choice.
Banner stands: if you’re looking forward to showcasing large-format graphics or banners, banner stands are an ideal choice because they are portable, lightweight, and easy to set up. They can even capture attention from a distance and also give you the flexibility to be showcased as a standalone display or as part of a larger exhibit.
Pop-Up Display: also known as pop-up banners or banner displays, they start with a collapsible extruded aluminum frame and offer a great portable solution for setting up stands, back walls, and backdrops at trade shows or any such events.
Modular Display: Modular displays can be designed to be fitted together in different types of combinations to create a unique exhibit according to your requirements. They are the largest portable displays you can purchase and are perfect for exhibitors who participate in multiple events with varying space constraints.
Tabletop displays are compact, portable, and lightweight, making them ideal for limited booth space. These are great for getting your message front and center for your presentations, exhibits, and trade shows. Additionally, tabletop displays can also incorporate Competition Entry Boxes, providing a convenient way for attendees to participate in contests or giveaways while interacting with your display.
Digital Displays: these incorporate digital screens, Display Panels and monitors to showcase dynamic content such as videos, slideshows, or interactive presentations. They offer a modern and engaging way to communicate your message.
Graphics
Gone were the days of 2D-printed banners and display stands. Today, when we are surrounded by so much technology, having 3D graphics can not only make your booth attractive but also create a strong impact on the audience and help them grasp information related to your products or services better.
Your exhibition provider will provide you with the design template that your graphic designer can use to make attractive graphics for brand materials such as logos, fonts, backgrounds, and imagery. Ensure that you do not fill it with a lot of information, making it chaotic and hard to grasp. Make it clean by presenting only the most important information for the immediate audience.
Conclusion
Choosing the right display stand for your event is crucial for making a strong first impression on your audience. By defining your objectives, selecting the appropriate type of display stand, and incorporating eye-catching graphics, you can effectively showcase your brand and stand out from the competition at any event.
